讲座题目：Product Sharing: A Threat or an Opportunity for Competing Manufacturers?
主讲嘉宾：李涛
时间：2025年12月17日14:00--16:00
地点：商学院304会议室
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数智运营与供应链管理研究团队
2025年12月11日
主讲嘉宾简介
Tao Li （李涛）is the director of MS Program in Business Analytics and an associate professor of Information Systems & Analytics in the Leavey School of Business at Santa Clara University. His research interests include sharing economy, crowdfunding, strategic sourcing, supply chain coordination, operations-marketing interface, sustainable operations management, and behavioral operations management. His scholarship has appeared in leading academic journals such as Production and Operations Management, Manufacturing & Service Operations Management, European Journal of Operational Research. His scholarship has been supported by the Santa Clara University Research Grant and the Leavey Research Grant. He is the recipient of the Leavey School of Business Extraordinary Research Award multiple times. He teaches Machine Learning with Python, Data Analytics with Python, and Prescriptive Analytics for MS programs in Business Analytics, Information Systems, and Finance. He also teaches Business Analytics, Predictive Analytics, Computer Based Decision Models, Operations Management, and Analytical Decision Making for the Business School's accelerated and evening MBA program and undergraduate program. He is the recipient of the ACE (Accelerated Cooperative Education Leadership Program) Outstanding Faculty Award in 2016 and 2019, and the Leavey School of Business Extraordinary Teaching Award multiple times. He supervised projects with companies such as Amazon Web Services (AWS), Adobe, Rubrik, Cloudera, Nuveen, and Atollogy. He serves as Senior Editor for Production and Operations Management, Associate Editor for Transportation Research Part E: Logistics and Transportation Review, and Guest Associate Editor for Naval Research Logistics. He has been a regular reviewer for top journals including Management Science, Operations Research, and Manufacturing & Service Operations Management.
讲座主要内容
This paper studies the impact of product sharing on competing manufacturers under a platform's quality entry barrier strategies. We build a game-theoretic analytical model to examine the strategies of two manufacturers: a high-quality manufacturer producing a high-quality product and a low-quality manufacturer producing a low-quality product. We explore three markets: the N-S market where the sharing market does not exist, the L-S market, and the H-S market, where the platform sets low and high entry barriers, respectively. We study these three markets because they bracket the most common platform entry policies in practice no sharing, low-barrier (open access), and high-barrier (quality-gated) participation. Our findings indicate that while product sharing makes it easier for the high-quality manufacturer to survive, it may not necessarily improve the survival likelihood of the low-quality manufacturer. Furthermore, we demonstrate that the existence of the sharing market may negatively impact both manufacturers. To the best of our knowledge, this study is the first to investigate how competing manufacturers, platforms, and consumers can cope with the sharing phenomenon. We show that, while the high-quality manufacturer prefers a low cost of quality in all three markets, the low-quality manufacturer, interestingly, prefers a high cost of quality in both product-sharing markets. Additionally, we illustrate that the platform should not always set a low entry barrier to allow more product types to join. Surprisingly, our results show that although product sharing always bene ts social welfare, it could potentially harm consumers.
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