商学院青年博士学术工作坊 (第二期）

讲座题目：“Mirroring a Mechanical Mind”: Robot Presence Promotes Utilitarian Motives in Distributive Justice Judgments

主讲嘉宾： 殷云露

时间：2024年5月8日（星期三）下午14:30—16:30

地点：商学院109会议室

欢迎感兴趣的师生参加聆听！

江南大学商学院

2024年5月7日

主讲嘉宾简介

殷云露，复旦大学管理学院市场营销系助理教授，博士毕业于香港大学经管学院市场营销系。研究兴趣主要集中在视觉营销、媒体与数字营销，以及决策神经科学。研究成果发表在Journal of Consumer Research，Journal of Marketing Research，Elife，Neuroimage等营销学与认知神经科学主流期刊。目前担任JMR、JCR等期刊审稿人，入选上海市浦江人才计划、上海市领军人才计划，成果获得教育部第九届高等学校科学研究优秀成果奖（人文社会科学）青年成果奖，并主持自然科学基金项目一项。

讲座主要内容

As robots rapidly enter numerous workplace and organizational scenarios, it has become increasingly prevalent for people to make decisions in the presence of robots. Focusing on one fundamental issue in moral decision making—distributive justice judgments—two studies, including an eye-tracking experiment and a field experiment, reveal that the presence of a humanoid robot increases humans’ preference for efficiency over equity. We further demonstrate that the effect occurs because humans spontaneously mirror and incorporate a robot’s utilitarianism perspective, which is assumed to pursue utility maximization. Our findings suggest that robot presence may trigger and modulate human metacognition during human–robot interaction, and that managers and policy makers should be mindful of how humanoid robots may exert unintended consequences on human morality, particularly in contexts concerning general social welfare or legal consequences.