师资队伍

王焕璋

系别:市场营销系

职称:讲师

联系方式:

科学研究:研究方向:
顾客资产,消费者行为,品牌指数

学术成果:
Wang, H., Ko, E., Woodside, A., & Yu, J. (2020). SNS marketing activities as a sustainable competitive advantage and traditional market equity. Journal of Business Research,online
Wang, H., Liu, H., Kim, S. J., & Kim, K. H. (2019). Sustainable fashion index model and its implication. Journal of Business Research, 99, 430-437.
Wang, H., Kim, K. H., Ko, E., & Liu, H. (2016). Relationship between service quality and customer equity in traditional markets. Journal of Business Research, 69(9), 3827-3834.

学术会议:
多次参与American Marketing Association、European Marketing Academy等年会

主讲课程:消费者行为学 (研究生),Brand Management (本科)

  • 教师简介
  • 科学研究
  • 主讲课程
  • 教育经历:

    韩国昌原国立大学经营学科硕士、博士


    学术兼职:

    韩国营销学者协会副秘书长

    Global Marketing ConferenceGlobal Fashion Marketing Conference 副执行长

    Journal of Business ResearchIndustrial Marketing ManagementAsian Pacific Journal of Marketing and Logistics等国际期刊审稿人


  • 研究方向:
    顾客资产,消费者行为,品牌指数

    学术成果:
    Wang, H., Ko, E., Woodside, A., & Yu, J. (2020). SNS marketing activities as a sustainable competitive advantage and traditional market equity. Journal of Business Research,online
    Wang, H., Liu, H., Kim, S. J., & Kim, K. H. (2019). Sustainable fashion index model and its implication. Journal of Business Research, 99, 430-437.
    Wang, H., Kim, K. H., Ko, E., & Liu, H. (2016). Relationship between service quality and customer equity in traditional markets. Journal of Business Research, 69(9), 3827-3834.

    学术会议:
    多次参与American Marketing Association、European Marketing Academy等年会
  • 消费者行为学 (研究生),Brand Management (本科)