讲座题目：From Words to Work: The Role of Private Messaging in Online Labor Market
主讲嘉宾： Zhuping Liu
时间：2025年6月24日（星期二）上午9:00—11:00
地点：商学院116会议室
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江南大学商学院
2025年6月20日
主讲嘉宾简介
Zhuping Liu is an Associate Professor of Marketing at Zicklin School of Business, Baruch College, City University of New York. He holds a Ph.D. in Marketing from the University of Texas at Austin and an M.S. in Statistics from the University of Connecticut. His research focuses on the strategic use of digital marketing tools in influencing market responses and strategic behaviors within online two-sided marketplaces. His work has been published in leading business journals such as Journal of Marketing, Quantitative Marketing and Economics, International Journal of Research in Marketing, and Decision Sciences
讲座主要内容
This study investigates the impact of private messaging on job outcomes in online labor markets. We examine whether job seekers who send private messages to potential employers are more likely to be hired initially and rehired in the future. Leveraging detailed platform data, we explore how these effects differ between new job seekers with no prior experience or ratings and experienced workers with verified histories. Our findings show that private messaging significantly increases both the likelihood of initial hiring and the future probabilities of being rehired. Importantly, we find that messages that mention or negotiate pricing or specify the time needed to complete the job are particularly effective in securing offers. Furthermore, private messaging can partially offset the disadvantages faced by newcomers due to missing reputation signals, helping them bridge informational gaps and gain traction on the platform. These results highlight the critical role of direct communication in shaping market outcomes and offer practical implications for platform design and job-seeking strategy.
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