Submission Deadline:April 30, 2018

Papers should be less than 30 double-space pages in length, with 1” margins and 12 pt fonts, and follow the guidelines of the journal of business research. Electronic submissions are required. All papers will be subjects to a double blind peer review procedure. The Global Consumer Culture: Views from Eastern and Western Scholars in Journal of Business Research.

For the conference, please submit your manuscript or abstract to Dr. Hanwei Wang ( and Dr.Feng Li (