The 2018 International Advertising and Branding Conference will be held in Wuxi, China on June1st to 3rd, 2018. This conference is co-sponsored by the School of Business at Jiangnan University and the International Journal of Advertising.IJA is a leading source of authoritative analysis and international coverage of all aspects in advertising, branding and marketing. IJA is a SSCI journal that focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective. We welcome papers that advance our knowledge in advertising and branding. Best papers from the conference dealing with advertising and promotion topics will be considered for publication in a special issue or a section of International Journal of Advertising.