Quality and Brand Research Institute of Jiangnan University

Quality and Brand Research Institute of Jiangnan University is a professional scientific research institution established through a city-university joint initiative between Jiangnan University and the People's Government of Wuxi City. The institute capitalizes on the robust foundation provided by Wuxi, recognized as the birthplace of China's modern national industry and commerce, the origin of the "Southern Jiangsu Model," and one of the nation's first "Demonstration Cities of Quality Strength." Leveraging Jiangnan University’ role as a national "world-class discipline construction university" and a "211 Project" university, the institute integrates comprehensive scientific research advantages and gathers premier resources and talents both locally and internationally. As an institution combining inputs from government, industry, academia, and research, the institute is led by Academicians of the Chinese Academy of Engineering and leaders from Jiangnan University. It draws upon a collective of renowned experts and scholars from around the world to robustly support its scientific research, service provision, and talent development. The institute commits to undertaking research in quality management innovation, brand cultivation, standards development, and quality infrastructure construction, all geared towards contributing to the high-quality development of the economy and society.

The research institute focuses on research in the field of quality and branding. It conducts systematic research in areas such as quality brand strategic planning, quality technology infrastructure, macro quality management, and the development of quality in the Yangtze River Delta region. It provides decision-making support for high-quality development of the regional economy and society and methods and technologies for improving quality in various industries.The institute comprises the Quality Research Center, the Brand Research Center, the Quality Technology Infrastructure Research Center, Education and Training, the Consultancy Service Center, and the Yangtze River Delta Quality and Brand Research Technology Alliance.

The core tasks of the Institute include scientific research, talent training, and consulting services. Its primary research domains encompass:

Brand strategy and value evaluation

Advanced quality management culture

Fundamental construction of quality technology

Macro-quality management policies

Quality management tools and methods

The Chief Experts of Institute

Director of the Technical Committee of Institute: Zhang Gang

Executive Dean of the Institute: Teng Lefa

Deputy Director of the Technical Committee of Jiangnan University Quality and Brand Research Institute: Gu Ping