张红红
系别：市场营销系
职称：讲师
联系方式：
科学研究：研究方向：
社会影响，网络营销，新产品扩散
科研论文：
[1] Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong Thye; Dai, Xin (2018). When are influentials equally influenceable? The strength of strong ties in new product adoption. Journal of Business Research, 82(1), 160-170. (SSCI)
[2] Zhang, Honghong; Goh, Tiong Thye. Are Female Consumers more Influenceable than Male Consumers? Gender Differences in Susceptibility to Social Influence in New Product Adoption, 2019 Annual Conference of JMS, Chengdu, China, 2019.10.25-10.27
[3] Zhang, Honghong; Goh, Tiong Thye; Sun, Ge. Opinion Leadership and Susceptibility to Social Influence in New Product Adoption: The Moderating Role of Density, 2018 AMA Summer Academic Conference (Summer AMA), Boston, USA. 2018.08.10-08.12
[4] Zhang, Honghong. Susceptibility to Social Influence in New Product Adoption: Does the Network Position Matter? 2018 China Marketing International Conference, Shanghai, China. 2018.7.20-2.18.7.22
[5] Zhang, Honghong; Goh, Tiong Thye; Fam, Kim Shyan. Opinion leadership and susceptibility to social influence in new product adoption: Does tie strength matter? 2015 AMA Summer Academic Conference (Summer AMA), Chicago, USA. 2015.08.14-08.16
[6] Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong Thye. Social influence in new product adoption: The moderating effects of gender and degree centrality, 2015 Academy of Marketing Conference, Limerick, Ireland, 2015.07.07-07.09
科研课题：
教育部人文社会科学研究基金青年项目（20YJC630204），2020.01-2022.12，主持
江苏高校哲学社会科学研究项目（2019SJA0760），2020.01-2022.12，主持
主讲课程：本科生：市场营销学，Consumer Behavior，Marketing Research
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