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2018年10月12日“商学大讲堂“系列学术讲座(116)--- 赵广志:Counter Factual Thinking and Consumer Product Evaluations

讲座题目:Counter Factual Thinking and Consumer Product Evaluations

主讲嘉宾:Guangzhi ZhaoSchool of Business and Management Loyola University Maryland.

讲座时间:20181012日(星期五)15:20---17:20

讲座地点:商学院118利安达厅

欢迎感兴趣的老师和同学参加!

                                                                 商学院

                                                                20181011

主讲嘉宾简介

Dr. Guangzhi Zhao is Associate Professor of Marketing in the Joseph A. Sellinger, S.J., School of Business and Management at Loyola University Maryland. He received his Ph.D. from the University of California, Irvine and his Master degree in Economics from the Sun Yat-sen University, China. Dr. Zhao has taught Ph.D. seminars, graduate (MBA, EMBA, Par-time MBA) classes, and undergraduate courses including Marketing Management, Marketing Principles, Promotion Strategies, Marketing Communication, Consumer Behavior, etc. His research focuses on consumer behavior, advertising, promotion, and social marketing. Dr. Zhao’s research has been published in several top marketing journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Business Research, Journal of Advertising, Journal of Advertising Research, and others.