讲座题目：Counter Factual Thinking and Consumer Product Evaluations
主讲嘉宾：Guangzhi Zhao，School of Business and Management ，Loyola University Maryland.
Dr. Guangzhi Zhao is Associate Professor of Marketing in the Joseph A. Sellinger, S.J., School of Business and Management at Loyola University Maryland. He received his Ph.D. from the University of California, Irvine and his Master degree in Economics from the Sun Yat-sen University, China. Dr. Zhao has taught Ph.D. seminars, graduate (MBA, EMBA, Par-time MBA) classes, and undergraduate courses including Marketing Management, Marketing Principles, Promotion Strategies, Marketing Communication, Consumer Behavior, etc. His research focuses on consumer behavior, advertising, promotion, and social marketing. Dr. Zhao’s research has been published in several top marketing journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Business Research, Journal of Advertising, Journal of Advertising Research, and others.