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2018年国际广告学期刊年会会议CALL FOR PAPERS

CALL FOR PAPERS

2018 International Advertising and Branding Conference

 

The 2018 International Advertising and Branding Conference will be held in Wuxi, China on June1st to 3rd, 2018. This conference is co-sponsored by the School of Business at Jiangnan University and the International Journal of Advertising.IJA is a leading source of authoritative analysis and international coverage of all aspects in advertising, branding and marketing. IJA is a SSCI journal that focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective. We welcome papers that advance our knowledge in advertising and branding. Best papers from the conference dealing with advertising and promotion topics will be considered for publication in a special issue or a section of International Journal of Advertising.

 

Papers are sought in the following key areas of international advertising (the list is not exhaustive):

The impact of mobile communications in emerging markets on brand and consumers

Mobile advertising effectiveness

Cross-cultural advertising issues in a marketing context

Mobile advertising as part of a cross-platform strategy

Wechat advertising effectiveness in Chinese settings

Global advertising perceptions across cultures

Global advertising strategy across cultures

Relationships between global advertising strategies, global branding, and global consumers

Comparison of the effects of different types of message framing

Understanding how advertising is (or might be) used in digital, virtual media or other developing media.

Communication and image of products in cross-cultural contexts

Branding issues in cross-cultural and global settings

Global media and social media/brand communities/mobile networks

B2B advertising theories, conceptual frameworks and models 

B2B advertising in new media – social media 

Ethical issues in cross-cultural communications

Applying and validating advertising theory developed in the West to Eastern and/or cross-cultural settings

Advertising in sharing economies

Big data and advertising

 

 

Submission Deadline:April 30, 2018

 

Papers should be less than 30 double-space pages in length, with 1” margins and 12 pt fonts, and follow the guidelines of the International Journal of Advertising. Electronic submissions are required.

 

Guest Editors: Zou, Shaoming, University of Missouri, LefaTeng, Jiangnan University and Charles R. Taylor, Villanova School of Business

 


 

Professor Shaoming Zou 

TrulaskeCollege of Business    

University of Missouri-Columbia

Cornell Hall, Room 335

Columba, Missouri 65211 USA

Tel: +1 (573) 884 0920 Email: zou@missouri.edu

 

Professor LefaTeng

At the University of Guelph, Canada

Tel: +1 519 8244120 ext. 53818

Email:leteng@uoguelph.ca

or at Jiangnan University, China

Tel: +01186 510 8591 3866

Email:lefateng@jiangnan.edu.cn

 

 

Professor Charles R. Taylor

Villanova School of Business

Villanova University

800 E. Lancaster Ave. Villanova, PA 19085-1678

Tel: 610 519-4386

Email: charles.r.taylor@villanova.edu

 


For the conference, please submit your manuscript or abstract to Dr. Hanwei Wang (wanghw@jiangnan.edu.cn) and Dr.Feng Li (evangel@jiangnan.edu.cn).

 

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