The Selection Competition of the 14th National College Students Market Research and Analysis Competition ("Zhengda Cup") Hosted by Jiangnan University

Recently, the selection competition for the 14th National College Students Market Research and Analysis Competition ("Zhengda Cup") hosted by Jiangnan University was successfully held at the School of Business.

The National College Students Market Research and Analysis Competition was founded by the China Business Statistics Society in 2010. It has been held for 13 consecutive sessions, with participation from over 1,000 universities, more than 5,400 teams, and over 800,000 individuals. In the "National General Higher Education College Student Competition Rankings" released by the China Higher Education Society in 2023, this competition ranked 20th in the competition category, making it a first-class public professional brand event nationwide. It serves as a platform for academic guidance, government support, corporate recognition, and collaboration across the Taiwan Strait, Hong Kong, and Macau, and is classified as a Level A2 event in Jiangnan University's "Catalog of College Student Discipline Competitions." The competition aims to enhance college students' practical and innovative abilities in organization, planning, investigation, implementation, and data analysis, cultivate their sense of social responsibility, market sensitivity, and teamwork spirit, and provide a platform for university-enterprise cooperation to facilitate the transformation of statistical survey data results.

A total of 585 students registered independently for this year's campus competition, forming 78 teams. After the preliminary selection, 32 teams advanced to the finals. Before the start of the competition, Liu Yong, the Vice Dean of the School of Business at Jiangnan University, delivered a speech and read out the competition rules, encouraging the participating teams to strive for excellence and expressing hope that the judges would adhere to the principles of fairness, impartiality, and transparency in their evaluation, selecting high-quality teams to represent the school in provincial competitions.

The finals consisted of two segments: a 5-minute presentation and a 3-minute on-the-spot defense. During the competition, each participating team fully utilized their professional advantages and demonstrated a positive attitude. Expert judges at the scene provided comments and suggestions on the selected topics, program design, implementation process, data models, and conclusion analysis.

The smooth organization of this selection competition not only provided a platform for students to showcase themselves but also further enhanced their professional practical abilities, teamwork spirit, and service awareness. In the future, the School of Business will actively carry out various discipline competition activities, continuously improve the scale and quality of competitions, and inject new impetus into the cultivation of students' innovative and entrepreneurial abilities and the promotion of socioeconomic development.

Vice Dean of the School of Business, Liu Yong delivering a speech

Presentation and defense with expert evaluation scene (1)

Presentation and defense with expert evaluation scene(2)

Presentation and defense with expert evaluation scene(3)

Participants from the graduate student group